🍓 Pitch: Berry Buddies – Juice & Smoothie Bar Identity

Introduction
I am happy to present an illustrative concept for your new juice and smoothie bar. My vision combines clear shapes, saturated colors, and a decorative style to create a fresh and memorable identity.

The Concept – Berry Buddies
The central idea is Berry Buddies: a celebration of fruits and vegetables through distinct forms, rhythmic patterns, and colorful compositions. Instead of using characters, the illustrations highlight the natural beauty and interaction between different berries and produce, symbolizing the joy of blending flavors. The name becomes a metaphor for freshness, harmony, and togetherness.

Value for the Client
Berry Buddies positions the juice and smoothie bar as modern, fresh, and approachable. The concept emphasizes taste, energy, and color in a stylish and memorable way. It offers a flexible visual world that can grow with future campaigns and applications.

Conclusion
With Berry Buddies, your juice and smoothie bar gains a distinct visual identity that celebrates flavor and freshness. It becomes more than decoration – it becomes a visual language that your customers will instantly recognize and connect with.